If you are just starting out with a small business, you might be confused by all the different marketing approaches out there. Should I choose inbound or outbound? Is a content marketing approach worth the effort? What is a content marketing approach anyway? Never fear here are the most common marketing styles as explained by Game of Thrones characters.
Inbound marketing is the process of generating a customer base that wants to interact with you because of what you provide to them. Think of this style as Daenerys Targaryen, she freed the Unsullied but still the army followed her. The Unsullied stayed by her side because they trusted her and they wanted to serve her. To leverage inbound marketing, you need to provide something that your customers want and can relate to. It can be anything from videos to just a twitter feed that makes them smile. It’s all about earning the trust and respect of your customer base.
Outbound marketing is the Joffrey Baratheon of the marketing world. It’s pushy, smug, evil and in your face it commands your attention. Like Joffrey, outbound marketing was never really effective in the beginning and its fall was swift and satisfying as people have begun to cut cords avoiding commercials and using AD blockers to avoid seeing on page/ before video advertisements. This form of advertisement will bring you the lowest ROI and if done improperly your brand could become as hated as Joffrey himself.
Whenever starting a social media campaign you should always have a strategy. Much like Petyr Baelish you should always have an endgame in mind, and not make a move without first considering why you are doing it. While your intentions should not be as malicious as Petry’s every move should be intentioned. Whether it’s generating traffic to your website, or signing up for your email list know before you post.
Think of Content marking as Arya Stark. She has the ability to captivate an audience with her wit, charisma and toughness. She never gives up, no matter how difficult the road ahead. She is goal oriented just like your approach should be. You have to know when starting a blog you must create and curate content your users want to see, and you must never give up even if you feel like you aren’t getting return on investment at first you must persevere. Use your wit and set up analytics find out what your customers want and give it to them when they need it.